Digital Marketing Course Modules

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Contents

Course Description:

Digital Marketing or Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

Social media marketing is the talk of the town of the modern era and you know it better than us. Nowadays many people are trying to be a master at it for various purposes. Some want to boost their marketing skills, while some might find it exciting because of growing demand in the job field. Others may just want to grow their business and expand their brand by using social media because of its cause effectiveness. Some might simply want to increase their networking horizon. The diversified motivation of learners is not what our concern is. We are here to show you how you can be a master at the game of social media marketing and outwit your competitor to become the ultimate market leader. We want to be a part of your journey in the surviving & thriving period of Social Media Marketing.

Due to our many years’ experience we know the possible pitfalls and mistakes, learners find themselves in. And we strive forward to lessen the suffering of students by showing them how to avoid the pitfalls carefully and implement the techniques and strategies in a practically actionable manner. Our thoroughly crafted content planning and customizable content outline designed for every type of learner’s set us apart from others in the same business as us. Take a look at our content module to get an idea about our motivation and your drive.

We strive to make you excel at all of these social & Digital media marketing strategies, that’s the promised brochure, you will get when you get on board with us:

Grow your income with the power of Digital Marketing, this Digital Marketing Course is for everyone who wants to increase their income, in this Digital Marketing Course you will get to know about how to design a website or blog first and after that you will get to learn how you can promote your website or blog Digitally.

This is a leading Digital Marketing Course, in which you will learn A to Z of Digital Marketing from website designing to Marketing tactics.

BRANDING
WEBSITES
EMAIL MARKETING
BLOGGING
COPYWRITING
SEO (Search Engine Optimization)
YOUTUBE
VIDEO MARKETING
FACEBOOK PAGES
FACEBOOK GROUPS
FACEBOOK ADS
FACEBOOK FOR LOCAL BUSINESSES
GOOGLE ADS
GOOGLE ANALYTICS
TWITTER
INSTAGRAM
GOOGLE PLUS
PODCASTING
Quora
PINTEREST
LINKEDIN
PERISCOPE
LIVE-STREAMING ON SOCIAL MEDIA

What you’ll learn

Understand everything about Social Media Marketing!
Create highly optimized and high quality paid ads on all Social Media platforms.
Learn Instagram Marketing A-Z and how to monetize the social platform.
Learn Twitter Marketing strategies for LASER focused ads.
MASTER YouTube marketing, including layout, content creation, and video ads!
Use Web 2.0 blogs to further expand your reach with SEO and content marketing.
Learn social media marketing posting automation via IFTTT.
Learn the power of Pinterest promoted pins and ALL the Pinterest Marketing strategies we implement for our clients!
Use Google Business to benefit your local business and help your Search Engine Optimization.
Become a Facebook Ads Expert!
Build a massive profile on Twitter
Understand the basics of Youtube, Facebook, Google+, Twitter, Instagram and blogging
Understand the risks of social media
Grow your email list, website traffic, subscriber count, and social media following
Recognize which social media platforms are best for each client and their social media goals.
You will see tangible results by taking action throughout the entire course
Gain in-depth knowledge on business social media, marketing tactics, how to set social media goals, and most importantly, how to achieve them.
You will increase conversions and sales with real-world techniques

Requirements

No prior marketing knowledge required
You should be ready to take action and see real results!
Desire to grow your businesses via Social Media Marketing!

Who is this course is for:

Entrepreneurs, business owners, bloggers, YouTubers, social media fans
Website owners who want to increase web traffic, conversions, and sales
Business owners who want to use digital marketing (social media, content marketing, YouTube, and many other strategies) to grow their business
Anyone wanting to do your own marketing – and not waste money

Content Planning/Course Module:

Introduction

Welcome! Let’s Do This!
Introduction with Trainer and Learner.
What is Digital Media Marketing
What is Social Media Marketing
Ultimate Guide to Content Marketing.
Learn Our Digital Marketing System.

Define Your Business & Target Audience

Define Your Purpose
Position Your Brand
Define Your Business
Unique Selling Proposition
Personality: What’s Yours?
Find Your Audience
Where is Your Audience?
ACTION ITEM: Where is Your Audience?
Validate Your Business Idea

Brand Identity

Branding Basics
Tools for Creating Graphics
Quick Canva Tutorial
Quick Photoshop Tutorial

Websites (Optional) (Basic System)

Website Tools & Why I Use WordPress
ACTION ITEM: Find an Inspirational Website
Choose Your Domain Name
Intro to the WordPress Course Lessons
Purchase Hosting and Install WordPress
Navigating WordPress
Install a New Theme
Add a Static Home Page
Editing a Page & Change the Site Title
Add and Edit a Menu
Publishing Your Website
Writing a New Post & Organizing Your Blog
Blog Page Design – Excerpts vs. Full Content
Adding a Video to Your Website
Customize the Sidebar
Change Your Site Icon
Change Your Site Icon with a Plugin
Customize the Footer Information
Find, Install, and Activate Plugins
Backing Up Your Website
Securing Your Site from Attackers
Make Your Site SEO Friendly
Make Your Website Faster
See Google Analytics in WordPress
Block Spam with Akismet
Pretty Link Redirects and Link Shortener
SSL Certificates – Secure & Encrypt User Data
Important Message About the Next Lesson
Secure Contact Forms
Add Comments
Free Email Marketing in WordPress
Add Social Sharing Buttons
What Pages Do You Need?
Design a Home Page that Works
The Start Here (About Page)
Project: Live Website to Edit and Run.

Email Marketing

Easy Email Marketing Funnels
Email Marketing Tools
Create a Lead Magnet
ACTION ITEM: Plan Your Lead Magnet
Add Opt-In Forms to Your Website
Segment and Tag Your Audience
Create Email Sequences
Write Better Email Subject Lines
Use Reports to Analyze Success
Case Study: How Phil Got 100+ New Subscribers in Less Than 1 Week

Copywriting, Blogging & SEO

Copywriting Basics
Write Better Headlines
Write Quality Articles
Improve Your Website’s SEO
Supplemental Reading List

Article Writing Process (Become A Professional Article Writer)

Do You Know Actually What Is Content
Great Rules of Article Writing
How to Write Any Article without Experience
Create an Effective Headline or Title
How Will We Analyze Our Headline or Title
How Will We Place Keyword Perfectly on Any Article
What Is the Best Percentage for Using Keyword
How to Check Your Article Quality Easily
How to Check Grammar on your Article
Use Copy Paste Checking Tool to Your Article
Final Important Discussion of Content Creation

YouTube

YouTube Basics
SEO: Watch Time vs. View Count
YouTube Keyword Research
Start Your YouTube Channel
Design and Add Channel Art
Add Your Channel Description
Customize Your Channel Layout
ACTION ITEM: Create Your YouTube Channel
Increase YouTube Subscriptions by 400%
Add a YouTube Channel Trailer
Verify Your Channel and More Important Settings
Upload Defaults, Featured Content, and Branding
Uploading a Video: Titles, Descriptions, Thumbnails, and Tags
Adding YouTube Cards and End Screens
YouTube Analytics
The Community Tab
Going Live on YouTube
Free Music Library on YouTube
Create a YouTube Ad / Promote Your Videos
Spy on Your Competitors with Social Blade
TubeBuddy Tutorial: Optimize Your YouTube Experience

Video Marketing

Video Marketing Basics
Video Equipment for Beginners
Tools to Help Make Your Videos Look Pro
Structure a Video that Sells
You Need These Things to Make a Great Video
Create the RIGHT Video for Your Brand
Come Up with a GREAT Video Idea
Plan Your Video
Intro to Equipment
Camera Options
Microphone Options
Lighting Options
Editing Tools
Exposing Your Shot
Compose Your Shot
Filming Yourself
Getting the Right Shot
Choose a Background
Phil’s Office Setup
Shooting with a Smartphone
Choosing the Right Microphone

Facebook Groups (Social Media Marketing)

Why Facebook Groups?
Start a Facebook Group for Your Audience
Create Your Facebook Group
Facebook Group Tips: Grow an Engaged Audience
Posting Types, Live Streaming to Groups, and Scheduling Posts
Extra Some Pro Tips For Facebook Group

Facebook Pages (Social Media Marketing)

Why Facebook Pages are Important for your Business
Join Our Course Private Facebook Group
Creating an Optimized Facebook Page for your Business
Adding Essential Information to your Facebook Page
Selecting your Profile Image
Creating a Professional Facebook Cover Image
Writing a Captivating Description for your Page
Getting your Facebook Page Username & URL
Facebook Apps Links
Facebook Page Apps to Increase Fans Engagement
Create your Facebook Page
Top 9 Ways to Monetize your Facebook Page
Exploring Publishing tools
Scheduling Posts
Facebook Call-To-Action Button
How to Spy your Competitors on Facebook
How to Guarantee your Fans see All your posts
Exploring Facebook Insights
Promoting your Facebook Page
Four Unlimited sources of Royalty Free Image for your Facebook
Turn ANY image into a clickable Facebook Post

Facebook Ads (Social Media Marketing)

Introduction to Facebook Ads
Introduction to the Facebook Ads Manager
Setting up your Payment account for Ads
Defining your Target Audience
Level 1 – Creating the Ad Post
Level 1 – Boosting Your Post
Level 2 – Creating your Ad in the Ads Manager
Tips to get your Ad approved by Facebook
Analyzing the Results
Creating your First Facebook Ad (Optional)

Facebook Retargeting (Social Media Marketing)

What is Facebook Retargeting and Why is Important for you
Creating a Facebook Pixel
Installing the Pixel in Wordpress
Installing the Pixel in other websites (non-Wordpress)
Installing the Facebook Pixel on your Website.
Testing the Facebook Pixel
Creating your Audience with the Facebook Pixel
Facebook Pixel Advanced Audience Creation
The message “Your Audience is too small”
Creating a Facebook Ad with the Pixel Audience

Facebook For Local Business (Social Media Marketing)

How Facebook Ads Can Help your Local Business to Grow
This is the Plan for your Local Business
Reaching people around your business
Creating your Local Business Facebook Ad
Create a Facebook Ad for your Local Business

Facebook Marketing – Student Q&A

How to Optimize Your Audience Detailed Targeting on Facebook Ads
How to Use Tags to Reach more people on Social Media
Breaking News! Facebook is changing the rules. How to protect your Pages?
How to Check if Facebook Shared your Data with Cambridge Analytica

Twitter (Social Media Marketing)

Why Twitter and How it can Help your Business
Choosing the Best Username
4 Tips to Choose Your Twitter Handle
Creating your Twitter account
Creating an Outstanding Twitter Profile Page
Adding your Profile and Header Photo
Writing an Optimized Twitter Bio
Write an Optimized Twitter Profile Description
Pin the Most Important Tweet for Your Audience
Connecting with Other Influencers
Twitter Hashtags
Case Study – Growing Your Twitter presence with Juicer
Adding Twitter buttons to your Website
Adding Twitter Widgets to your Website
Twitter Advertising – Creating your Ads Account
Twitter Advertising – Adding your Payment Method
Twitter Advertising – Creating other Twitter Ads
Twitter Advertising – Promoting a Tweet

Instagram (Social Media Marketing)

Why Instagram and How it can Help your Business
Instagram for Business – What’s our Strategy
Create an Instagram for Business Profile
#1 Building a Killer Instagram Profile
#2 Building a Killer Instagram Profile
#3 Building a Killer Instagram Profile
#4 Building a Killer Instagram Profile
Accessing the Ads Manager
Creating your First Instagram Ad
Creating your Instagram Ad inside the App
Create an Instagram Ad!
Important Tips to have a successful Ad campaign
#1 Mistakes People Make on Instagram
#2 Mistakes People Make on Instagram
#3 Mistakes People Make on Instagram
#4 Mistakes People Make on Instagram
#5 Mistakes People Make on Instagram
#6 Mistakes People Make on Instagram
Create Viral Instagram Photos
Tools to Create Viral Instagram Photos
Adding Your Logo or Website to your Instagram Photos
Instagram Live Video

Pinterest (Social Media Marketing)

Why Pinterest and How it can help your Business
Opening a Pinterest Business Account
Linking Pinterest with Your Website and Getting a Verified Account
Linking Pinterest with Other Social Media Platforms
Optimizing your Pinterest Profile
Creating Boards
Create two Pinterest Boards in your Profile
Using “Secret” Boards
The Powerful Pinterest Notification
Adding Pinterest Chrome Extension
Adding Pinterest to Your Website
Pinterest Ads – Getting Started
Pinterest Ads – The Ads Panel Overview
Pinterest Ads – Creating a Campaign
Pinterest Ads – Creating Ads Manager Pinterest Ads Fast
Pinterest Ads – Analytics

LinkedIn (Social Media Marketing)

Welcome to LinkedIn Marketing
Setting up your LinkedIn Profile
Adding Experience, Skills, Accomplishments to your Profile
Adding a Professional Background Photo
Adding Media (video/photos) to your LinkedIn Profile
Changing your LinkedIn URL
Adding Your Website to LinkedIn
Creating Shareable Content on LinkedIn
Case Study: LinkedIn Company Page Examples
Creating a LinkedIn Company Page
Managing your LinkedIn Company Page
Publishing content in your LinkedIn Company Page
Getting $50 Bonus in Ads Credits
LinkedIn Ads Introduction
Creating a LinkedIn Sponsored Content Ad
Waiting for LinkedIn Ad approval
Creating a LinkedIn Text Ads Campaign
Creating a LinkedIn Sponsored InMail Campaign
A quick view at the Campaign Manager
Create an Optimize your LinkedIn Profile

Social Media Live Streaming

Using Different Social Media Streaming to Grow your Business
Basic Equipment for Social Media Streaming
Planning an Irresistible Live Streaming Session
Facebook Live Basics
Running a Facebook Live Session from your Smartphone
Sharing our Facebook Live Session
3 ways to Reuse your Facebook Live Session for Ads or Posts
YouTube Live Basics
Running a YouTube Live From your Smartphone
Instagram Live
Introduction to OBS Broadcaster software
Setting up your OBS Software
Using OBS Studio Mode
Facebook Live Streaming with OBS
YouTube Live Streaming with OBS
Simultaneous Streaming to Facebook, YouTube and Periscope
Other awesome software for Live Streaming
Let’s do a Social Media Live Streaming Session!

Google Search Console

What is Google Search Console or Google Webmaster Tool?
How to Add a website in Google Search Console
What is Search Traffic in Google Search Console?
How to Check Crawl Errors in Google Webmaster Tool?
Messages in Google Search Console
Search Appearance in Google Webmaster Tool?
How to Audit Index Status in Google Search Console?
Security Issues in Google Search Console?

Google Adwords

Google Adwords for your Business
How Google Adwords works?
Examples of Google Adwords Ads that we are Creating
Setting up your Adwords Account
Exploring the Adwords Interface
Finding the Best Keywords for your Business with Keyword Planner
Creating a Google Adwords Search Campaign
Selecting your Audience
Choosing your Bid Settings
Creating an Ad Group and Adding Keywords
Finalizing your Google Adwords Ad
Managing your Campaign and Analytics
Creating a YouTube Ad with Google Adwords
Your Next Steps…
Create a Google Adwords Ad (Optional)

Google Analytics (Optional)

Set Up Google Analytics
Navigating the Google Analytics Dashboard
Know Your Audience Better with Analytics
User Acquisition and Behavior Flow
See Where Visitors Click on Your Website
User Behavior and Site Speed
Setting Up Goals with Google Analytics.

Google Algorithms History

What is Google Panda Algorithm & How To Recover From Google Panda Algorithm
Recover from Google Panda Update
What is Google Penguin Algorithm & How to Recover From Google Penguin Algorithm
What is Google EMD Algorithm & How to Recover From Google EMD Algorithm
What is the Hummingbird Algorithm & How to recover From Hummingbird Algorithm
What is Google pigeon Algorithm & How to recover From pigeon Algorithm

Podcasting

Why Podcasting?
Podcasting Tools
Podcast Hosting with Libsyn
Adding Tags to Your MP3 with ID3 Editor
Getting Your Podcast on iTunes
Validate Your Podcast Feed
Outsourcing Your Podcast Work.

Quora

Why Quora?
Find the Right Questions, and Optimize Your Answer.

Bonus

Earn Money 500$ Monthly Throw Digital Marketing
Earn Money With Digital Marketing Service
Basic Larne About Freelancing With Digital Marketing Service
Bonus Lecture For My Students/Learners

Professional Course On Digital Marketing by MD Omar Makki (Basic To Advance)

If mastery and absolute control over your learned domain and business territory are what you seek and hope to achieve, then we are the ultimate destination you want to arrive. We know the tricks, strategies and game plan along with the speed, need to take make our leaner’s the absolute captain others would like to follow. So, without further ado, you should get on the train with us to become social media marketing pro and play it as nobody has ever seen.