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What is Google Adsense Invalid Traffic and How to Prevent Your Blog From Invalid Traffic

What is Google Adsense Invalid Traffic and How to Prevent Your Blog From Invalid Traffic

July 30, 2018

What is Google Adsense Invalid Traffic and How to Prevent Your Blog From Invalid Traffic

 

I collected the information from the Google Adsense Live Webinar held a few days ago:

1. What is Invalid Traffic?

• Does not represent genuine user interest or intent e.g. accidental clicks caused by intrusive ad implementations
• Publishers clicking their own live ads or
encouraging users to clicks on their ads
• Fraudulent clicking by competing advertisers„ ad
fraud botnets and more
• Any invalid traffic designed to increase ad traffic while
pretending to be genuine.
• Click farms (A click farm is a business that pays employees to click on website elements to artificially boost the status of a client’s website or a product)
• Automated browsing
• Session hijacking and botnets

2. Best Practices To Prevent Invalid Traffic

• It’s important that all AdSense publishers regularly review
their traffic and ad implementations
• Review AdSense Program Policies
• Understand your ad traffic and site visitors
• Be very careful when purchasing traffic
• Double- and triple-check your ad implementations
• Use the authorized sites feature to prevent
unauthorized use of your ad code
• Don’t click your own ads
• Google Publisher Toolbar
• Look for abnormal spikes in Impressions/Clicks/CTR
• Manual detection and Looking into reported cases of invalid traffic
• Issues flagged by our advertisers, publishers, and
automated systems
• Segment traffic to explicitly see your different traffic
sources
• Google Webmaster Tools
• Google Analytics

3. How Google prevents invalid traffic

• Google takes invalid traffic very seriously. We use over a
hundred complex algorithms to spot bad traffic
• Automated filters
• Filtering in real-time
• Filtering in near real-time
• Manual detection and review
• Our team uses advanced research to uncover sources of
non-human traffic and develop solutions to keep them
from entering our networks and platforms.
• Keeping invalid traffic from impacting you
• Over 180 sophisticated filters
• Cutting-edge technology


A graduate student from the University of Auckland and marketing and publicity intern at Auckland Council, Setia took part in a contest conducted by T-Series. Her YouTube entry was recorded in her bedroom while she was wearing pajamas. This earned her the sobriquet "Pyjama popstar" by the New Zealand Herald.

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