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SEO (Search Engine Optimization) Course Modules

Course Overview:

The techniques used to help websites rank higher in search engine results pages are known as Search Engine Optimization or SEO for short.  Essentially, SEO is a way of getting unpaid traffic to your website.

SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Organizations which practice SEO can differ; as some might have a highly specialized focus, while others take a broader approach. Optimizing a web site for search engines can require looking at so many unique elements that many SEO practitioners, consider themselves to be in the broad field of website optimization.

 

The thing about SEO is that the best person to do the SEO it you.  It is your business.  It is your website.  By applying search engine optimization to your own website, you can use your own expertise to select exactly the right keyword phrases to focus on.

About 95% of SEO requires little or no technical knowledge and you do not need any programming skills.  SEO is about attention to detail.  There are around 200 factors that Google considers when deciding who comes first and who comes last in the search engine listing, in response to a search inquiry.  You just need to make sure that you have more boxes ticked than your competitors.

This SEO training course teaches you how to think like a search engine.  I will show you what Google likes and just as important, what Google does not like.

Well, since you are here, there could be various reasons for your interest in mastering SEO. It could be your curiosity behind the process of how search engines work, or you want to drive organic traffic in your website, you might want to optimize your website, you might even want to master SEO as a part of your Digital marketing mastery. Or, it could simply be your desire to increase your earning potential as an SEO expert since it’s been predicted that by 2020 SEO will become an $80 billion industry. Let the reason remain intact and let’s see what we are offering so you know what you are signing yourself up for.

Our SEO course module knows the possible tricks used by other instructors and knows they’re lacking as well, which we would be very much glad to share with you if are willing to sign up for the course. Due to our deep understanding of the general and possible mistakes made by novice SEO learners, we can show you the tricks to avoid them. The guarantee is a very heavy word, which we can use with pride to assure in trusting us to be a guide in your journey to becoming an SEO expert. We will show you the necessary tools, tricks and give you the direction needed to reach your desired outcome. Our mastery and experience combined with your enthusiasm to learn and taking practical action will surely provide us with the satisfaction we both party so much desire. Carefully curated course design, most comprehensive content module, deep expertise, immense desire for success & reasonable course fee structure makes us one of the trustworthy & sought after source to master SEO.

 

What you’ll learn

  • Process of ranking your website on page #1 of Google, Yahoo, and Bing!
  • Increase website traffic
  • Improve online sales
  • Perform advanced keyword research the easy way
  • Analyze and audit your entire website faster
  • Start your own local SEO company
  • Gain tremendous insight into SEO
  • Learn Smart SEO strategies used only by savvy marketers
  • How to choose an SEO optimized domain name.
  • Learn about grey hat & white hat SEO tricks
  • Learn the tricks to bring in more clients by ranking higher in search engine sites
  • How to easily set up your hosting account to outrank your competition!
  • How to do Keyword analysis of competitors, to beat them in their own game
  • Get personal help from the instructor for particular not covered in the course.
  • Become relatively more intelligent from being an SEO beginner.
  • How to use simple, yet effective WordPress plugins that’ll boost your rankings with a few clicks.
  • How to easily write SEO optimized articles and blog posts that’ll rank fast on Google, Yahoo & Bing.
  • How to set up your permalinks to blast past your competition.
  • How to use H1, H2, and H3 tags?
  • How to structure the first paragraph of your articles for optimal results.
  • Do you know how to optimize your images for the search engines?
  • Details about tag cloud?
  • How to analyze your own website instead of paying a hefty amount to someone else
  • How to do Off-page optimization

Requirements

  • Basic computer skills
  • Basic Familiarity with WordPress or Websites

Who this course is for

  • This “SEO For WordPress” course is meant for Entrepreneurs, SEO enthusiasts, small or medium business owners and bloggers that want to get on the first page of Google, Yahoo, and Bing.
  • This SEO course is designed for beginner and intermediate Website users. No technical or HTML coding knowledge is required.

 

 

Course Module:

 

 Course Introduction: Watch This First To Understand What You Get From The Course

  • Welcome to the course & how to get benefits from the course!
  • Latest top SEO ranking factors based on research from 150 experts
  • What Is SEO?
  • Why SEO Is So Important
  • Which Is The Best Search Engine For SEO
  • Total Work Style Of Search Engine
  • Optimize Website To Get In Top Ranking
  • What Google wants us to focus on in 2019

SEO fundamentals

  • Introduction to SEO, why SEO traffic is so amazing & brief SEO history
  • SEO for new websites
  • 5 common SEO mistakes: Don’t make these

Keyword research

  • Keyword research introduction
  • How To Find A Keyword Perfectly
  • All Basic Types of Websites
  • All Important Types of Keywords
  • Setting up your Google Keyword Tool
  • Keyword research example & keyword CHECKLIST of what to look for
  • Advanced keyword targeting example
  • Keyword exercise to give you many unique and original keywords that tools don’t
  • Targeting long tail vs. short tail keywords
  • Keyword density tool: 2 great uses
  • Many ways to get unique keywords for your business
  • Creating and tracking a full list of keywords to rank for
  • CHECKLIST for how to place keywords on a home page
  • CHECKLIST for how to place keywords on content pages
  • Keywords exercise and test to really drive this part of SEO knowledge home
  • Final keyword tests’ answers

 

 

Ways of promoting your keywords

  • Domain Names and SEO
  • Domain Name Issues
  • Domain Naming Trick
  • Domain Names and SEO
  • SEO Copywriting
  • Headings and SEO
  • File Names & Keywords
  • Anchor Text and Keywords
  • Bullets and Keywords
  • Bold Text and SEO
  • Pictures and File Names
  • Pictures and Alt Tags
  • Pictures and Meta Data
  • Folder Structure

 

Webmaster tools to check search performance and crawling & indexing status

  • Setting up your Webmaster Tools
  • Creating your sitemap.xml
  • Troubleshooting crawling errors
  • SEO definitions for beginners
  • Submitting new URLs and checking for page status and indexing
  • Where your pages are ranking and page/query performance

 

 

Tools and software for SEO

  • SEO Keyword Optimizer tool for on-page text optimization
  • How to get the Text Optimizer 7-day free trial to premium features
  • SEO Quake Chrome plugin to research competition
  • Competitor link research with SerpStat SEO tool

Easy question to answer now that you understand about keywords

  • Should you have a blog?

 

Google Webmaster Tools

  • Google Webmaster Tools – Dashboard
  • Google Webmaster Tools – HTML Improvements
  • Google Webmaster Tools – Sitelinks
  • Google Webmaster Tools – Links to Your Site
  • Google Webmaster Tools – Manual Actions
  • Google Webmaster Tools – International Targeting
  • Google Webmaster Tools – Mobile Usability
  • Google Webmaster Tools – Index Status
  • Google Webmaster Tools – Content Keywords
  • Google Webmaster Tools – Blocked Resources
  • Google Webmaster Tools – Remove URLs
  • Google Webmaster Tools – Crawl Errors
  • Google Webmaster Tools – Crawl Stats
  • Google Webmaster Tools – Fetch as Google
  • Google Webmaster Tools – Robots.txt Tester
  • Google Webmaster Tools – Security Issues

 

Article Writing Process (Become A Professional Article Writer)

 

  • Do You Know Actually What Is Content
  • Great Rules of Article Writing
  • How to Write Any Article without Experience
  • Create an Effective Headline or Title
  • How Will We Analyze Our Headline or Title
  • How Will We Place Keyword Perfectly on Any Article
  • What Is the Best Percentage for Using Keyword
  • How to Check Your Article Quality Easily
  • How to Check Grammar on your Article
  • Use Copy Paste Checking Tool to Your Article
  • Final Important Discussion of Content Creation

 

On-page SEO

  • On-page SEO section introduction
  • How to set up the Yoast plugin for SEO
  • Step by Step Configure Yoast SEO Plugin
  • How To Submit Website To Google, Yandex, And Bing, etc.
  • How to set your HOME PAGE title/description meta tags with Yoast
  • How to set up title/description meta for regular blog posts
  • Anatomy of a good page for SEO
  • Cornerstone SEO pages
  • Gray hat SEO, when keyword stuffing is ok and when not to do it
  • Interlink your own pages for an SEO boost
  • ADVANCED page interlinking: Strategy to boost your SEO
  • Extra SEO boost you can get with <a href tags and <img tags
  • Final Important Discussion of On Page SEO

 

Google Search Console

  • What is Google Search Console or Google Webmaster Tool?
  • How to Add a website in Google Search Console
  • What is Search Traffic in Google Search Console?
  • How to Check Crawl Errors in Google Webmaster Tool?
  • Messages in Google Search Console
  • Search Appearance in Google Webmaster Tool?
  • How to Audit Index Status in Google Search Console?
  • Security Issues in Google Search Console?

 

Google Analytics

  • Set Up Google Analytics
  • Navigating the Google Analytics Dashboard
  • Know Your Audience Better with Analytics
  • User Acquisition and Behavior Flow
  • See Where Visitors Click on Your Website
  • User Behavior and Site Speed
  • Setting Up Goals with Google Analytics

 

Google Algorithms History

  • What is Google Panda Algorithm & How To Recover From Google Panda Algorithm
  • Recover from Google Panda Update
  • What is Google Penguin Algorithm & How to Recover From Google Penguin Algorithm
  • What is Google EMD Algorithm & How to Recover From Google EMD Algorithm
  • What is the Hummingbird Algorithm & How to recover From Hummingbird Algorithm
  • What is Google pigeon Algorithm & How to recover From pigeon Algorithm

 

Combining on-page SEO and sales copywriting

  • Introducing on-page SEO and combining it with sales copywriting
  • CHECKLIST: Sales page conversion checklist to boost sales in addition to SEO
  • EXAMPLE of a sales page that balances SEO and conversion optimization
  • Writing enticing meta tags to increase Google search result page clickthrough
  • Link to article with headline examples

Off page SEO & Link-building

  • On-site SEO section introduction
  • What to look for in a link
  • Do follow vs. no follow links
  • Blogging and guest blogging for SEO
  • How to get links on Wikipedia
  • How to get links from getting press coverage and publicity
  • Social media links
  • How to get more retweets and boost your Twitter AND SEO
  • One of the oldest white hat link-building techniques that still work
  • Forum posting for SEO – discussion
  • Directory submission for SEO. Agencies will sell this to you. Don’t do this
  • Blog commenting for SEO – thoughts
  • Please take a second to add a review of this course or tell me how to improve it
  • Revive Old Posts WordPress plugin to boost pages by sharing and SEO
  • Link-begging introduction. The brute-force approach that will never stop working
  • Link-begging script example you can use
  • Competitor link research
  • How to get backlinks from events
  • Basic Important Discussion for Off Page SEO
  • Some Knowledge for Creating Backlink
  • How to Find Blog Commenting Site
  • Very Easiest Way for Finding Blog Commenting Site
  • How to Create Backlink with Social Bookmarking Sites
  • You will Get True Knowledge About Forum Posting
  • How to Create Backlink with Directory Submission
  • Make Backlink with Question Answering sites
  • Have an important think for Guest Posting
  • You should know about broken backlink
  • Full Pure Concept about Gov & Edu backlink
  • A to Z Guideline for Infographic Backlink
  • Do You Know About PBN BACKLINK?
  • What Is Sponsor Link
  • Final Important Discussion for Off Page SEO

 

SMART AND SAVVY SEO

  • Smart non-Google SEO. No, this IS NOT about Yahoo or Bing
  • Example of how to use authoritative and established sites to rank in Google
  • The secret white-hat strategy to blow away competition
  • An advanced way to influence the intent match
  • NEW! SEO thumbnail and logo secret with a case study
  • NEW! A powerful SEO strategy that almost no one talks about
  • NEW! Growth hack to use Quora for SEO, YouTube SEO and to get traffic
  • NEW! How to cheaply get a lot of Facebook engagement and boost SEO
  • NEW! How to rank almost any SEO page
  • ALL online algorithm DOMINATION

Local Google SEO and Google map ranking

  • Introduction to local SEO
  • How to get on the Google map search results
  • Ranking for local searches through local business listing directories
  • Last words on local SEO and doing local SEO anywhere else in the world

SEO penalties! Very important – don’t get penalized

  • SEO penalty: Panda
  • SEO penalty: Penguin

 

Google voice SEO: New and rapidly growing so start taking advantage of it

  • Voice SEO section introduction
  • Types of devices for voice SEO
  • Three types of searches for voice SEO
  • Answer box SEO with FAQ pages to rank different kinds of businesses
  • A more detailed content strategy beyond the FAQ
  • Example of voice SEO for local business
  • Example of voice SEO for eCommerce
  • What exactly is structured data and microdata
  • CNET page with all the things you can search for using “OK Google”
  • Search result position zero: Two important things to know about the answer box
  • Extra tips for mobile/local searches
  • The exercise which will have practical and revenue implications
  • Very aggressive content marketing strategy
  • Extra voice SEO exercise for keywords

Improving site load speed for SEO

  • Site speed section introduction
  • Let’s begin analysis of your site with these 3 free site speed analysis tools
  • Critical Rendering Path
  • Speed update
  • Case study and immediate results of taking out unused CSS from a page
  • Case study of reducing image size issues
  • Speeding up the site with JavaScript loading optimizations
  • Case study of getting rid of Google products
  • Case study conclusion and exposing Google product problems and reporting
  • How to reduce image size
  • Further reducing image size
  • Compression to reduce image size
  • “Minifying” CSS, HTML and JavaScript file sizes
  • Enabling compression
  • Caching plugins for WordPress
  • File optimization strategies checklist
  • Different perspectives and benefits from page load speed with users & Google SEO
  • Google services actually slowing down your site
  • Google AdSense and page load speed InfoGraphic
  • AdSense Ad balancing
  • Introducing Google Chrome Profiler
  • Site speed audit with Google Lighthouse profiler
  • Page optimization prioritization strategy
  • GTMetrix YouTube report
  • How to get to Lighthouse documentation
  • Case studies of the performance of different websites

Google Image SEO

  • Introduction to Image SEO section
  • Explaining the Google image search SEO
  • Setting your image path folders to have the right keywords
  • Best practices for your IMG tag for SEO and boosting conversion
  • How to use WordPress settings for best practices with images
  • Image dimensions for social media posting
  • Google image guidelines
  • Google Webmaster forum and YouTube channel
  • Exif data
  • Adding a footer for your image – HTML
  • Pixabay and Advanced Google Search For Google Images
  • A legal case study with almost getting sued for copyright issues

Google Citations To Boost SEO For New Local Websites

  • What are citations and why they are important
  • How to get citations and brand mentions
  • Identifying a local component of your business to use local citations
  • Using your industry-specific websites
  • After citations, social sharing of your website and social accounts

How to rank in most top-10 results

  • Making all 10 Google search results promote your business
  • ALWAYS gauge competition
  • Your website
  • Bonus: Google map with Google My Business (or previously Google Local)
  • Getting YouTube videos to rank in Google search
  • Amazon or other eCommerce websites
  • com or other local listing websites
  • Your Facebook page
  • Your Twitter page
  • Slideshare
  • Quora
  • Your publicity mentions
  • Google news

Google rich snippets for better click-through from search pages

  • Introduction to Rich Snippets SEO section
  • Rich snippets vs. Featured snippets
  • Secret ranking factor: Intent-match
  • Headlines to influence intent-match
  • Boosting SEO ranking with HTML tags
  • How to get the Microdata HTML written for you by Google
  • Setting expectations – how long it will take for your rich snippets to show up
  • Schema and HTML Microformats syntax
  • Navigating the Schema website and creating your own Microformats code

All algorithm marketing domination – intermediate to advanced topic

  • The magic of recommendation algorithms
  • Which sites have recommendation algorithms
  • Showing a real example of the potential of recommendations
  • Importance of total engagements, reviews and review quality
  • How to work up to get all the great reviews and engagement
  • How to increase these “signals”
  • Recommending your own products to get recommendations to own products
  • Recommending other products alongside yours to be promoted next to them
  • Advertising to boost recommendations
  • How to influence platform SERPs and why it must be a top priority
  • Summing up how to influence algorithm signals

Bonus

  • Earn Money 500$ Monthly Throw SEO
  • Earn Money With SEO Service
  • Basic Larne About Freelancing For SEO Service
  • Bonus Lecture For My Students/Learners

 

Professional SEO (Search Engine Optimization) by MD Omar Makki (Basic To Advance)
Professional SEO (Search Engine Optimization) by MD Omar Makki (Basic To Advance)

 

Our comprehensive and detailed course module is customized in a way to serve every kind of learner’s need. Now, it’s up to the enthusiastic learner’s to decide whether they want to get on board of this SEO ship with us or not.

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MD Omar makki

My name is MD Omar Makki, I’m working as Web Developer/Designer, SEO (Search Engine Optimization), SMM (Social Media Marketing), SMO (Social Media Optimization), Hosting Provider, SMA (Social Management Account), Business Adviser, E-Commerce Business Developer from last 6 years.

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