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Digital Marketing Course Modules

Course Description:

Digital  Marketing or Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

 

Social media marketing is the talk of the town of the modern era and you know it better than us. Nowadays many people are trying to be a master at it for various purposes. Some want to boost their marketing skills, while some might find it exciting because of growing demand in the job field. Others may just want to grow their business and expand their brand by using social media because of its cause effectiveness. Some might simply want to increase their networking horizon. The diversified motivation of learners is not what our concern is. We are here to show you how you can be a master at the game of social media marketing and outwit your competitor to become the ultimate market leader. We want to be a part of your journey in the surviving & thriving period of Social Media Marketing.

 

Due to our many years’ experience we know the possible pitfalls and mistakes, learners find themselves in. And we strive forward to lessen the suffering of students by showing them how to avoid the pitfalls carefully and implement the techniques and strategies in a practically actionable manner. Our thoroughly crafted content planning and customizable content outline designed for every type of learner’s set us apart from others in the same business as us. Take a look at our content module to get an idea about our motivation and your drive.

We strive to make you excel at all of these social & Digital media marketing strategies, that’s the promised brochure, you will get when you get on board with us:

Grow your income with the power of Digital Marketing, this Digital Marketing Course is for everyone who wants to increase their income, in this Digital Marketing Course you will get to know about how to design a website or blog first and after that you will get to learn how you can promote your website or blog Digitally.

This is a leading Digital Marketing Course, in which you will learn A to Z of Digital Marketing from website designing to Marketing tactics.

 

  1. BRANDING
  2. WEBSITES
  3. EMAIL MARKETING
  4. BLOGGING
  5. COPYWRITING
  6. SEO (Search Engine Optimization)
  7. YOUTUBE
  8. VIDEO MARKETING 
  9. FACEBOOK PAGES
  10. FACEBOOK GROUPS
  11. FACEBOOK ADS
  12. FACEBOOK FOR LOCAL BUSINESSES 
  13. GOOGLE ADS
  14. GOOGLE ANALYTICS 
  15. TWITTER
  16. INSTAGRAM
  17. GOOGLE PLUS
  18. PODCASTING
  19. Quora
  20. PINTEREST
  21. LINKEDIN
  22. PERISCOPE
  23. LIVE-STREAMING ON SOCIAL MEDIA

 

What you’ll learn

  • Understand everything about Social Media Marketing!
  • Create highly optimized and high quality paid ads on all Social Media platforms.
  • Learn Instagram Marketing A-Z and how to monetize the social platform.
  • Learn Twitter Marketing strategies for LASER focused ads.
  • MASTER YouTube marketing, including layout, content creation, and video ads!
  • Use Web 2.0 blogs to further expand your reach with SEO and content marketing.
  • Learn social media marketing posting automation via IFTTT.
  • Learn the power of Pinterest promoted pins and ALL the Pinterest Marketing strategies we implement for our clients!
  • Use Google Business to benefit your local business and help your Search Engine Optimization.
  • Become a Facebook Ads Expert!
  • Build a massive profile on Twitter
  • Understand the basics of Youtube, Facebook, Google+, Twitter, Instagram and blogging
  • Understand the risks of social media
  •  Grow your email list, website traffic, subscriber count, and social media following
  • Recognize which social media platforms are best for each client and their social media goals.
  • You will see tangible results by taking action throughout the entire course
  • Gain in-depth knowledge on business social media, marketing tactics, how to set social media goals, and most importantly, how to achieve them.
  • You will increase conversions and sales with real-world techniques

Requirements

  • No prior marketing knowledge required
  • You should be ready to take action and see real results!
  • Desire to grow your businesses via Social Media Marketing!

 

Who is this course is for:

  • Entrepreneurs, business owners, bloggers, YouTubers, social media fans
  • Website owners who want to increase web traffic, conversions, and sales
  • Business owners who want to use digital marketing (social media, content marketing, YouTube, and many other strategies) to grow their business
  • Anyone wanting to do your own marketing – and not waste money

 

Content Planning/Course Module:

Introduction

  • Welcome! Let’s Do This!
  • Introduction with Trainer and Learner.
  • What is Digital Media Marketing
  • What is Social Media Marketing
  • Ultimate Guide to Content Marketing.
  • Learn Our Digital Marketing System.

 

Define Your Business & Target Audience

  • Define Your Purpose
  • Position Your Brand
  • Define Your Business
  • Unique Selling Proposition
  • Personality: What’s Yours?
  • Find Your Audience
  • Where is Your Audience?
  • ACTION ITEM: Where is Your Audience?
  • Validate Your Business Idea

 

Brand Identity

  • Branding Basics
  • Tools for Creating Graphics
  • Quick Canva Tutorial
  • Quick Photoshop Tutorial

 

Websites (Optional) (Basic System)

  • Website Tools & Why I Use WordPress
  • ACTION ITEM: Find an Inspirational Website
  • Choose Your Domain Name
  • Intro to the WordPress Course Lessons
  • Purchase Hosting and Install WordPress
  • Navigating WordPress
  • Install a New Theme
  • Add a Static Home Page
  • Editing a Page & Change the Site Title
  • Add and Edit a Menu
  • Publishing Your Website
  • Writing a New Post & Organizing Your Blog
  • Blog Page Design – Excerpts vs. Full Content
  • Adding a Video to Your Website
  • Customize the Sidebar
  • Change Your Site Icon
  • Change Your Site Icon with a Plugin
  • Customize the Footer Information
  • Find, Install, and Activate Plugins
  • Backing Up Your Website
  • Securing Your Site from Attackers
  • Make Your Site SEO Friendly
  • Make Your Website Faster
  • See Google Analytics in WordPress
  • Block Spam with Akismet
  • Pretty Link Redirects and Link Shortener
  • SSL Certificates – Secure & Encrypt User Data
  • Important Message About the Next Lesson
  • Secure Contact Forms
  • Add Comments
  • Free Email Marketing in WordPress
  • Add Social Sharing Buttons
  • What Pages Do You Need?
  • Design a Home Page that Works
  • The Start Here (About Page)
  • Project: Live Website to Edit and Run.

 

Email Marketing

  • Easy Email Marketing Funnels
  • Email Marketing Tools
  • Create a Lead Magnet
  • ACTION ITEM: Plan Your Lead Magnet
  • Add Opt-In Forms to Your Website
  • Segment and Tag Your Audience
  • Create Email Sequences
  • Write Better Email Subject Lines
  • Use Reports to Analyze Success
  • Case Study: How Phil Got 100+ New Subscribers in Less Than 1 Week

 

Copywriting, Blogging & SEO

  • Copywriting Basics
  • Write Better Headlines
  • Write Quality Articles
  • Improve Your Website’s SEO
  • Supplemental Reading List

 

Article Writing Process (Become A Professional Article Writer)

  • Do You Know Actually What Is Content
  • Great Rules of Article Writing
  • How to Write Any Article without Experience
  • Create an Effective Headline or Title
  • How Will We Analyze Our Headline or Title
  • How Will We Place Keyword Perfectly on Any Article
  • What Is the Best Percentage for Using Keyword
  • How to Check Your Article Quality Easily
  • How to Check Grammar on your Article
  • Use Copy Paste Checking Tool to Your Article
  • Final Important Discussion of Content Creation

 

 

YouTube

  • YouTube Basics
  • SEO: Watch Time vs. View Count
  • YouTube Keyword Research
  • Start Your YouTube Channel
  • Design and Add Channel Art
  • Add Your Channel Description
  • Customize Your Channel Layout
  • ACTION ITEM: Create Your YouTube Channel
  • Increase YouTube Subscriptions by 400%
  • Add a YouTube Channel Trailer
  • Verify Your Channel and More Important Settings
  • Upload Defaults, Featured Content, and Branding
  • Uploading a Video: Titles, Descriptions, Thumbnails, and Tags
  • Adding YouTube Cards and End Screens
  • YouTube Analytics
  • The Community Tab
  • Going Live on YouTube
  • Free Music Library on YouTube
  • Create a YouTube Ad / Promote Your Videos
  • Spy on Your Competitors with Social Blade
  • TubeBuddy Tutorial: Optimize Your YouTube Experience

 

Video Marketing

  • Video Marketing Basics
  • Video Equipment for Beginners
  • Tools to Help Make Your Videos Look Pro
  • Structure a Video that Sells
  • You Need These Things to Make a Great Video
  • Create the RIGHT Video for Your Brand
  • Come Up with a GREAT Video Idea
  • Plan Your Video
  • Intro to Equipment
  • Camera Options
  • Microphone Options
  • Lighting Options
  • Editing Tools
  • Exposing Your Shot
  • Compose Your Shot
  • Filming Yourself
  • Getting the Right Shot
  • Choose a Background
  • Phil’s Office Setup
  • Shooting with a Smartphone
  • Choosing the Right Microphone

 

Facebook Groups (Social Media Marketing)

  • Why Facebook Groups?
  • Start a Facebook Group for Your Audience
  • Create Your Facebook Group
  • Facebook Group Tips: Grow an Engaged Audience
  • Posting Types, Live Streaming to Groups, and Scheduling Posts
  • Extra Some Pro Tips For Facebook Group

Facebook Pages (Social Media Marketing)

  • Why Facebook Pages are Important for your Business
  • Join Our Course Private Facebook Group
  • Creating an Optimized Facebook Page for your Business
  • Adding Essential Information to your Facebook Page
  • Selecting your Profile Image
  • Creating a Professional Facebook Cover Image
  • Writing a Captivating Description for your Page
  • Getting your Facebook Page Username & URL
  • Facebook Apps Links
  • Facebook Page Apps to Increase Fans Engagement
  • Create your Facebook Page
  • Top 9 Ways to Monetize your Facebook Page
  • Exploring Publishing tools
  • Scheduling Posts
  • Facebook Call-To-Action Button
  • How to Spy your Competitors on Facebook
  • How to Guarantee your Fans see All your posts
  • Exploring Facebook Insights
  • Promoting your Facebook Page
  • Four Unlimited sources of Royalty Free Image for your Facebook
  • Turn ANY image into a clickable Facebook Post

Facebook Ads (Social Media Marketing)

  • Introduction to Facebook Ads
  • Introduction to the Facebook Ads Manager
  • Setting up your Payment account for Ads
  • Defining your Target Audience
  • Level 1 – Creating the Ad Post
  • Level 1 – Boosting Your Post
  • Level 2 – Creating your Ad in the Ads Manager
  • Tips to get your Ad approved by Facebook
  • Analyzing the Results
  • Creating your First Facebook Ad (Optional)

Facebook Retargeting (Social Media Marketing)

  • What is Facebook Retargeting and Why is Important for you
  • Creating a Facebook Pixel
  • Installing the Pixel in WordPress
  • Installing the Pixel in other websites (non-Wordpress)
  • Installing the Facebook Pixel on your Website.
  • Testing the Facebook Pixel
  • Creating your Audience with the Facebook Pixel
  • Facebook Pixel Advanced Audience Creation
  • The message “Your Audience is too small”
  • Creating a Facebook Ad with the Pixel Audience

Facebook For Local Business (Social Media Marketing)

  • How Facebook Ads Can Help your Local Business to Grow
  • This is the Plan for your Local Business
  • Reaching people around your business
  • Creating your Local Business Facebook Ad
  • Create a Facebook Ad for your Local Business

 

Facebook Marketing – Student Q&A

  • How to Optimize Your Audience Detailed Targeting on Facebook Ads
  • How to Use Tags to Reach more people on Social Media
  • Breaking News! Facebook is changing the rules. How to protect your Pages?
  • How to Check if Facebook Shared your Data with Cambridge Analytica

Twitter (Social Media Marketing)

  • Why Twitter and How it can Help your Business
  • Choosing the Best Username
  • 4 Tips to Choose Your Twitter Handle
  • Creating your Twitter account
  • Creating an Outstanding Twitter Profile Page
  • Adding your Profile and Header Photo
  • Writing an Optimized Twitter Bio
  • Write an Optimized Twitter Profile Description
  • Pin the Most Important Tweet for Your Audience
  • Connecting with Other Influencers
  • Twitter Hashtags
  • Case Study – Growing Your Twitter presence with Juicer
  • Adding Twitter buttons to your Website
  • Adding Twitter Widgets to your Website
  • Twitter Advertising – Creating your Ads Account
  • Twitter Advertising – Adding your Payment Method
  • Twitter Advertising – Creating other Twitter Ads
  • Twitter Advertising – Promoting a Tweet

Instagram (Social Media Marketing)

  • Why Instagram and How it can Help your Business
  • Instagram for Business – What’s our Strategy
  • Create an Instagram for Business Profile
  • #1 Building a Killer Instagram Profile
  • #2 Building a Killer Instagram Profile
  • #3 Building a Killer Instagram Profile
  • #4 Building a Killer Instagram Profile
  • Accessing the Ads Manager
  • Creating your First Instagram Ad
  • Creating your Instagram Ad inside the App
  • Create an Instagram Ad!
  • Important Tips to have a successful Ad campaign
  • #1 Mistakes People Make on Instagram
  • #2 Mistakes People Make on Instagram
  • #3 Mistakes People Make on Instagram
  • #4 Mistakes People Make on Instagram
  • #5 Mistakes People Make on Instagram
  • #6 Mistakes People Make on Instagram
  • Create Viral Instagram Photos
  • Tools to Create Viral Instagram Photos
  • Adding Your Logo or Website to your Instagram Photos
  • Instagram Live Video

Pinterest (Social Media Marketing)

  • Why Pinterest and How it can help your Business
  • Opening a Pinterest Business Account
  • Linking Pinterest with Your Website and Getting a Verified Account
  • Linking Pinterest with Other Social Media Platforms
  • Optimizing your Pinterest Profile
  • Creating Boards
  • Create two Pinterest Boards in your Profile
  • Using “Secret” Boards
  • The Powerful Pinterest Notification
  • Adding Pinterest Chrome Extension
  • Adding Pinterest to Your Website
  • Pinterest Ads – Getting Started
  • Pinterest Ads – The Ads Panel Overview
  • Pinterest Ads – Creating a Campaign
  • Pinterest Ads – Creating Ads Manager Pinterest Ads Fast
  • Pinterest Ads – Analytics

LinkedIn (Social Media Marketing)

  • Welcome to LinkedIn Marketing
  • Setting up your LinkedIn Profile
  • Adding Experience, Skills, Accomplishments to your Profile
  • Adding a Professional Background Photo
  • Adding Media (video/photos) to your LinkedIn Profile
  • Changing your LinkedIn URL
  • Adding Your Website to LinkedIn
  • Creating Shareable Content on LinkedIn
  • Case Study: LinkedIn Company Page Examples
  • Creating a LinkedIn Company Page
  • Managing your LinkedIn Company Page
  • Publishing content in your LinkedIn Company Page
  • Getting $50 Bonus in Ads Credits
  • LinkedIn Ads Introduction
  • Creating a LinkedIn Sponsored Content Ad
  • Waiting for LinkedIn Ad approval
  • Creating a LinkedIn Text Ads Campaign
  • Creating a LinkedIn Sponsored InMail Campaign
  • A quick view at the Campaign Manager
  • Create an Optimize your LinkedIn Profile

Social Media Live Streaming

  • Using Different Social Media Streaming to Grow your Business
  • Basic Equipment for Social Media Streaming
  • Planning an Irresistible Live Streaming Session
  • Facebook Live Basics
  • Running a Facebook Live Session from your Smartphone
  • Sharing our Facebook Live Session
  • 3 ways to Reuse your Facebook Live Session for Ads or Posts
  • YouTube Live Basics
  • Running a YouTube Live From your Smartphone
  • Instagram Live
  • Introduction to OBS Broadcaster software
  • Setting up your OBS Software
  • Using OBS Studio Mode
  • Facebook Live Streaming with OBS
  • YouTube Live Streaming with OBS
  • Simultaneous Streaming to Facebook, YouTube and Periscope
  • Other awesome software for Live Streaming
  • Let’s do a Social Media Live Streaming Session!

 

Google Search Console

  • What is Google Search Console or Google Webmaster Tool?
  • How to Add a website in Google Search Console
  • What is Search Traffic in Google Search Console?
  • How to Check Crawl Errors in Google Webmaster Tool?
  • Messages in Google Search Console
  • Search Appearance in Google Webmaster Tool?
  • How to Audit Index Status in Google Search Console?
  • Security Issues in Google Search Console?

 

Google Adwords

  • Google Adwords for your Business
  • How Google Adwords works?
  • Examples of Google Adwords Ads that we are Creating
  • Setting up your Adwords Account
  • Exploring the Adwords Interface
  • Finding the Best Keywords for your Business with Keyword Planner
  • Creating a Google Adwords Search Campaign
  • Selecting your Audience
  • Choosing your Bid Settings
  • Creating an Ad Group and Adding Keywords
  • Finalizing your Google Adwords Ad
  • Managing your Campaign and Analytics
  • Creating a YouTube Ad with Google Adwords
  • Your Next Steps…
  • Create a Google Adwords Ad (Optional)

 

Google Analytics (Optional)

  • Set Up Google Analytics
  • Navigating the Google Analytics Dashboard
  • Know Your Audience Better with Analytics
  • User Acquisition and Behavior Flow
  • See Where Visitors Click on Your Website
  • User Behavior and Site Speed
  • Setting Up Goals with Google Analytics.

 

Google Algorithms History

  • What is Google Panda Algorithm & How To Recover From Google Panda Algorithm
  • Recover from Google Panda Update
  • What is Google Penguin Algorithm & How to Recover From Google Penguin Algorithm
  • What is Google EMD Algorithm & How to Recover From Google EMD Algorithm
  • What is the Hummingbird Algorithm & How to recover From Hummingbird Algorithm
  • What is Google pigeon Algorithm & How to recover From pigeon Algorithm

 

Podcasting

  • Why Podcasting?
  • Podcasting Tools
  • Podcast Hosting with Libsyn
  • Adding Tags to Your MP3 with ID3 Editor
  • Getting Your Podcast on iTunes
  • Validate Your Podcast Feed
  • Outsourcing Your Podcast Work.

 

Quora

  • Why Quora?
  • Find the Right Questions, and Optimize Your Answer.

 

 

Bonus

  • Earn Money 500$ Monthly Throw Digital Marketing
  • Earn Money With Digital Marketing Service
  • Basic Larne About Freelancing With Digital Marketing Service
  • Bonus Lecture For My Students/Learners

 

Professional Course On Digital Marketing by MD Omar Makki (Basic To Advance)
Professional Course On Digital Marketing by MD Omar Makki (Basic To Advance)

 

If mastery and absolute control over your learned domain and business territory are what you seek and hope to achieve, then we are the ultimate destination you want to arrive. We know the tricks, strategies and game plan along with the speed, need to take make our leaner’s the absolute captain others would like to follow. So, without further ado, you should get on the train with us to become social media marketing pro and play it as nobody has ever seen.

 

Tags

MD Omar makki

My name is MD Omar Makki, I’m working as Web Developer/Designer, SEO (Search Engine Optimization), SMM (Social Media Marketing), SMO (Social Media Optimization), Hosting Provider, SMA (Social Management Account), Business Adviser, E-Commerce Business Developer from last 6 years.

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