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A Small Local SEO (US) Case Study

A small Local SEO (US) case study that I’d like to share with our readers and how we achieved the results

Client Industry – Law/Legal


Tools Used

1) KeywordTool.Io (For Keyword Researching)
2) Keyword Planner (For Keyword Researching)
3) Ahrefs (For Keyword Researching + Competitors Analysis + Links Hunting)
4) SemRush (Competitors Analysis + Links Hunting)
5) Gmass + LemList (For OutReach)
6) Google Spreadsheet – For Link Prospecting
7) SerpStat For Rank Tracking

Fresh Website (4-5 Months Old) built in Squarespace.

Researched more than 500 keywords and filtered about 20 Primary + 30 Secondary.

OnPage Optimization

1) Schema Integration
2) On page Optimization (Keyword Density Under 2%, Proper placement of keyword been taken care of {Keyword proximity and keyword prominence})
3) 1 H1 in each, 2 H2 and 2 H3
4) Resized the Images
5) Geotagging images (didn’t quite work well with Squarespace)
6) Ahref Language – en-us
7) Changed the URL structure to instead of
8) Created GMB Listing
9) Re-Optimized the pages by looking at Webmasters Query

OffPage Optimization

1) Cleaned Up Citations
2) Built About 50 Citations Over 3 months (local listing)
3) Created additional citation using a mix of aged and fresh web 2.0
4) Built Image links (15%) using regular submissions on,, etc
5) Created a video and syndicated on about 20-25 websites with NAP
6) Outreached to over 500+ legal blogs and acquired about 14 links (3 of them paid)
7) 15 Classifieds hand submissions with NAP

Results Achieved
1) 9 Keywords on Page 1 out of chosen 20
2) 2 Keywords on Page 2
3) 3 Keywords on Page 3


Search engine traffic from Ahrefs
Search engine traffic from Ahrefs
Organic keywords - From Ahrefs
Organic keywords – From Ahrefs


Keyword Rank Tracking - Using SerpStat
Keyword Rank Tracking – Using SerpStat
google webmaster
google webmaster

Feel free to ask me any questions

MD Omar Makki

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